(Seminar)


The different internationalization strategies are introduced and compared in this seminar. In addition the criteria for choosing a foreign location are explained and it will be analysed which organizational forms are suitable for implementing the different international strategies.


Contents:

  • Reasons and conditions for a successful internationalization

  • Internationalization approaches
    (transaction costs, eclectic approach, extended Ansoff Matrix, Porter Matrix, Country-Similarity-Theory and product life cycle)

  • Strategy design
    (growth, timing, order, segmentation, stimulation, processing and strategy-grid)

  • Site selection
    (location attractiveness, decision and implementation)

  • Conventional organizational structures
    (export department, international division; functional, product, and regional structure, two-dimensional matrix structure, grid structure and hybrid structures)

  • New organisational structures
    (Holding, network structures and virtual enterprises)


Target group:

Owners, managing directors, export managers, marketing and sales managers.


Speaker:

Hartmut Büttner


Duration:

1 day


Notes:

  • eLearning: This seminar can be organized also as eLearning course or as combined presence and eLearning course (blended learning).

  • Methodology: Lectures, case studies, exchanges of experience and discussions

  • Organization: Meeting rooms, presentation tools (beamer, flipchart, consumables and computers with Internet access) and meals are provided by your company.

  • Seminar Topics: Other sminar topics upon request upon request.

  • Seminar Language: This modular seminar can be held in German and English.

  • Number of Participants: Maximum 20 persons

  • Venue: In-house event in your rooms

  • Workshops: This seminar can be organized as workshop too.