(Seminar)


This seminar deals with the specific features of international marketing and adds to the national marketing knowledge and the marketing experience of the participants won on the home market.

Practical recommendations are given for finding promising foreign markets and how to develop appropriate marketing concepts.


Contents:

  • Definition and delimitation of the term "International Marketing"

  • International marketing process
    (marketing concept life cycle and international marketing planning)

  • International marketing research
    (International secondary and primary research)

  • Market entry forms
    (from indirect export to own subsidiary)

  • International marketing mix
    (product, price, communication and distribution policy)

  • International marketing and Internet
    (Internet as an information source and marketing tool)


Target group:

Owners, managing directors, export managers, marketing and sales managers and all employees, who like to deepen their knowledge about the peculiarities of international marketing.


Speaker:

Hartmut Büttner


Duration:

1 day


Notes:

  • eLearning: This seminar can be organized also as eLearning course or as combined presence and eLearning course (blended learning).

  • Methodology: Lectures, case studies, exchanges of experience and discussions

  • Organization: Meeting rooms, presentation tools (beamer, flipchart, consumables and computers with Internet access) and meals are provided by your company.

  • Seminar Topics: Other sminar topics upon request upon request.

  • Seminar Language: This modular seminar can be held in German and English.

  • Number of Participants: Maximum 20 persons

  • Venue: In-house event in your rooms

  • Workshops: This seminar can be organized as workshop too.