(Seminar)


In this seminar, the different levels of culture and cultural dimensions are introduced, the differences between national standards analysed and practical recommendations worked out for intercultural marketing and management as well as for effective leadership of multicultural teams and organizations.


Contents:

  • Culture levels

    (symbols, heroes, rituals, practices, values, etc.)

  • Intercultural communications
    (verbal and nonverbal)

  • Stereotypes and prejudices

  • Cultural dimensions
    (examples and comparison: power distance, individualism and collectivism, masculinity and femininity, uncertainty avoidance, etc.)

  • Intercultural marketing
    (culture-bound products, culture-free products, cultural market segmentation, intercultural industrialized countries marketing and cultural adaptations of product strategies)

  • Organizational culture
    (Universalism, Economic Cluster School, culture-bound approach, Hofstede's four bureaucracy types)

  • Intercultural management
    (knowledge management, international change projects, learning organization and personnel management)

  • Multicultural organizations and teams
    (corporate culture, multicultural teams and cultural negotiations)


Target group:

Owners, managing directors, export managers, marketing and sales managers and all employees with foreign business partners contact.


Speaker:

Hartmut Büttner


Duration:

1 day


Notes:

  • eLearning: This seminar can be organized also as eLearning course or as combined presence and eLearning course (blended learning).

  • Methodology: Lectures, case studies, exchanges of experience and discussions

  • Organization: Meeting rooms, presentation tools (beamer, flipchart, consumables and computers with Internet access) and meals are provided by your company.

  • Seminar Topics: Other sminar topics upon request upon request.

  • Seminar Language: This modular seminar can be held in German and English.

  • Number of Participants: Maximum 20 persons

  • Venue: In-house event in your rooms

  • Workshops: This seminar can be organized as workshop too.