(Seminar)


This seminar provides an overview of the regional triangle with India in the west, Japan in the north and Indonesia in the south. Regional and local characteristics are presented. Possible market entry strategies with their advantages and disadvantages are discussed. Moreover, recommendations are given for country and site selection.


Content:

  • The region - a general overview
    (economics, languages, religions, history)

  • Differences between German and Asian country and corporate cultures
    (individualism versus collectivism, power distance, masculinity versus femininity, uncertainty avoidance and long-term orientation; organizational models; problem-solving styles)

  • Internationalization strategies
    (strategy modules, strategy design and development paths)

  • Country selection - Asia
    (selection criteria, country risk - BERI index, brief countries profiles; example: automotive industry)

  • Site selection in Asia
    (location factors, decision)

  • Qualified German and Asian contact persons and information sources


Target group:

Owners, managing directors, export managers, marketing and sales managers.


Speaker:

Hartmut Büttner


Duration:

1 day


Notes:

  • eLearning: This seminar can be organized also as eLearning course or as combined presence and eLearning course (blended learning).

  • Methodology: Lectures, case studies, exchanges of experience and discussions

  • Organization: Meeting rooms, presentation tools (beamer, flipchart, consumables and computers with Internet access) and meals are provided by your company.

  • Seminar Topics: Other sminar topics upon request upon request.

  • Seminar Language: This modular seminar can be held in German and English.

  • Number of Participants: Maximum 20 persons

  • Venue: In-house event in your rooms

  • Workshops: This seminar can be organized as workshop too.