Hartmut Büttner International Management Consulting offers with Goal-Based Internationalization Scenarios a package of consulting, coaching and training modules aligned and geared to the client's needs and objectives taking into account the current situation of the client's organization.

1. Target Group
2. Benefits
3. Approach
4. Service Provision
5. Note


1. Target Group

GBIS is particularly suitable for small and medium-sized companies as well as individual business units of large companies which aim to:

  • develop new markets,
  • build-up an international organization and/or
  • optimize its international activities


and put emphasis on:

  • an attractive price,
  • a low load of their own resources,
  • a consistent and timely implementation and
  • taking into account the latest business knowledge.



2. Benefits

The client receives through GBIS:

  • service package thematically, financially and time optimized for his specific needs,

  • a better knowledge transfer into the daily work practice, since the GBIS training modules are adjusted to the specific needs of the participants,

  • an added value compared to isolated coaching and training, since under GBIS coaching and training are coordinated and therefore complement and reinforce each other mutually,

  • qualitatively higher consulting results, as the coaching and training measures have a positive effect on the technical and methodological expertise of participants.



3. Approach

1. Preparation

The client explains the consultant the objectives of the planned ZOIS and the present situation of his enterprise in a preliminary meeting.

2. Analysis of the current situation

Detailed determination of the coaching, training and consulting needs.

3. Target concept

Specification of the coaching, training and consulting contents in form of a project structure plan. Followed by a rough work estimation and a rough time schedule based on the project structure plan.

4. Concept preparation

Preparing detailed work flow chart, time, resources plans and cost projection.

5. Realization

Carrying out the coaching, training and consulting services agreed on and making adjustments if necessary.

6. Evaluation

  • Project evaluation
  • Customer satisfaction



4. Service Provision

  • On-site at the client company or organization
  • Particularly in virtual teams also electronically as eCoaching, eConsulting and eLearning.



5. Note

The term Goal-Based Scenarios (GBS) was first coined by Roger Schank at the Institute for the Learning Sciences (ILS) at Northwestern University (USA) during 1993-1994. Hartmut Büttner International Management Consulting has modified this didactic approach and transferred into an on-the-job coaching, training and consulting approach.